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Strategies for Getting Employees to Bring a ‘Safety Attitude’ to Work


Internationally renowned safety expert E. Scott Geller will explain what it takes to create a workforce that “thinks safety” both on the job and off. He'll explain why a lot of common-sense notions may be hurting your safety efforts. For example:

  • Why the assumption that “attitude determines behavior” is a half-truth and not particularly useful as a framework for injury-prevention strategies.
  • Why trying to motivate people using group statistics such as “recordable injury rates” and “workers comp costs” can be counterproductive.
  • Why terms such as “behavior modification,” “loss control” and “compliance training” are failure-oriented and de-motivate employees.

Dr. Geller will also reveal the “secret” to genuinely changing the attitudes that lead to accidents and injuries – and cost both your company and your employees dearly.

This research-based presentation will answer the following questions:

  1. What is an attitude and how does it relate to behavior?
  2. How can we get more people genuinely involved in safety efforts?
  3. Why do so many of the current approaches to injury prevention attract limited attention from employees?
  4. When do scare tactics work to improve attitude and get more involvement in injury prevention.
  5. Why is it better to seek success rather than avoid failure, and how is this related to safety attitudes?
  6. What is the real definition of "empowerment" from a worker's perspective, and how does understanding this definition impact attitude?
  7. What kinds of safety goals promote the best attitude and the most involvement?
  8. What is the most important question a person should ask with regard to safety and injury prevention?

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Who Should Attend?

  • Safety Managers
  • Safety Directors HR
  • Managers HR
  • Directors Team
  • Leaders Supervisors

Presented by:

E. Scott Geller, Ph.D., is a nationally recognized expert on behavior safety and author of more than 350 papers and 75 books or chapters addressing the development and evaluation of behavior-change interventions. Dr. Geller also is a Senior Partner at Safety Performance Solutions, an internationally recognized consulting firm specializing in behavior-based safety, and a faculty member at Virginia Polytechnic Institute and State University . His recent books include: The Psychology of Safety Working Safe Understanding Behavior-Based Safety Building Successful Safety Teams The Psychology of Safety Handbook and the primer, What Can Behavior Safety Do for Me? His latest book, The Participation Factor, was published in 2002 by the American Society of Safety Engineers. Dr. Geller has written more than 100 articles for Industrial Safety and Hygiene News, and currently is Associate Editor of the “Behavior Analyst Digest” and the “Journal of Organizational Behavior Management.” His clients have included the following: Allied Signal, American Standard, ARCO Chemical, AT&T, Bayer, Bechtel, BF Goodrich, BHP Copper, Cargill, Coca-Cola, Ford, GM, and a host of other Fortune 500 Companies.

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CD + Transcript $245

CD only: $199

Transcript Only $198

*All CD orders will be assessed a $20 Shipping & Handling Fee for CD and Conference Materials.

Questions About this AudioConference CD? Call 1-800-431-7571




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